Froot Loops Redesign

A conceptual redesign of Kellogg's Froot Loops Cereal box. While the original cereal is oriented for children, the redesign cuts back on the saturated colors and cartoon illustrations to put an emphasis on the nutritional values which adults will be more concerned about. The new lighter color palette and simplified modern layout is appealing to the senses and presents the cereal as more natural rather than artificial as many children's cereals tend to do.